Make sure your administrator is able to offer dealer branding for this protection as well. It’s not life-changing profit margin but if your store is able to keep approval for it at around 80% or higher, that’s a nice bit of extra cash when dealers need it the most. If your administrator is offering it for example at $100 cost, offer it at $175 or $200 added to the price of the car. No, it’s not free and if your store charges a realistic fee for it, it should be a seamless sell for sales when they review all the coverages the car has. Let the customers know that you KNOW these keys are expensive to replace and that it’s important to your store that their valued customers simply don’t have to worry about losing one and scrambling for how to pay for it. Offer key replacement on every car in your inventory as a Line 1 add. One way to get a higher penetration for this product without going insane trying to get to it after the sale? Preload it. Hundreds of dollars PER KEY make it something customers can no longer ignore but the question becomes how can an F&I department fit that into the already huge menu of products and services they have to run through while they have the customer’s attention.Īnd let’s be honest…customers are looking for the quickest ‘in-and-out’ F&I experience they can get.

Key replacement is a relatively new F&I offering and considering how expensive today’s key fobs are, it’s likely going to grow in popularity as an important product.

Crazy bump this demo has expired